The Pink and Blue Power campaign was first launched in 2017, in response to the high level of cancer claims in Income Continuance Plans. 1 in 9 women are diagnosed with breast cancer in their lifetime, while 1 in 7 men are diagnosed with prostate cancer.

The programme is delivered nationwide through a network of 37 GP and 5 referral centres, with a focus on specific age groups; women aged 30 – 49 and men aged 40 – 65. The aim is to increase awareness of the signs and symptoms of these common cancers and provide members with vital education and the opportunity for a one-off clinical physical exam. 

Full Health's platform powers the entire programme including:

• Appointment booking and management with unique invitation codes for each member.
• Data collection from the health assessment questionnaire, physical exam inputs and laboratory results.
• Interpretation of results and automated creation of a patient friendly report, reviewed by a doctor before releasing to the patient.
• Automated referral workflow for follow-on investigations.
• Capturing referral service data such as consultations, scans and biopsies.
• Communication with the member following all service interactions.

The programme has been a huge success to date.

• Over 70,000 people have been invited to participate
• 19,000 booked an initial assessment
• 3,000 + referred for further tests (Mammogram, Ultrasound, MRI, biopsy)
• 50 cancer diagnoses
• 93% said they were more confident to self-check after Pink Power compared to 17% before the programme.
• 98% said they were very satisfied or satisfied with the programme.